William Leonard Roberts II — aka Rick Ross — a Grammy-nominated rapper who has worked with Jaz Z, Kanye West, and Diddy, is now in the beauty business.

The Rich by Rick Ross collection is a nine-piece product line that includes a Luxury Beard Oil, Shampoo, Conditioner, Hair & Body Wash, Styling Gel, Shaving Cream, Aftershave Balm, Classic Pomade and Strong Styling Wax. It has just launched on the brand’s website, and will roll out nationally to Sally Beauty stores in July. The affordable line is priced from $12.99 to $15.99.

The packaging includes lots of tubes in vivid jewel tones, and caps that have ridges on the top edge, which allow them to stand without tipping over on a bathroom shelf. 

“I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed so, I knew I needed to bring the people what they wanted,” Ross comments.
  
The products are sulfate and paraben-free and contain Champagne Extract, with anti-aging antioxidants and a small amount of proteins that help to remove impurities, repair and rejuvenate damaged hair, and reduce hair loss; Caviar Extract, to fortify, moisturize and provide anti-aging and UV-protectant benefits to hair and skin, due to amino acids, vitamins and minerals; and Hemp Seed Oil, an ultra-moisturizing and emollient oil.

Luxury Shaving Cream and Aftershave also include Kona Coffee, which is an antioxidant that helps improve the skin’s appearance.

The brand is currently selling the line through pre-orders before it’s official launch in May — and the first shoppers will receive the collection packaged in a “VIP briefcase.”